Company News, New Products

OUAI Expands Into QVC

Giftable bundles are priced to sell.

Looking for the latest innovative hair care formulations? Founded by celebrity hairstylist Jen Atkin, OUAI is a “breath of fresh hair”—a line for real life, for real women. The luxury products are simple, affordable and classic in a world full of loud noise, says the independent company now increasing its sales outreach into QVC.   The shampoos and conditioners are sulfate-free and employ smart keratin to repair and improve hair strength, while the styling products are designed to nourish hair...

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